Celebrating the Finalists for Business Podcast of the Year

Jun 13

Business Podcast of the Year Finalists 2025

This year, we’re proud to spotlight the outstanding achievements of female-led business podcasts that inspire, educate, and empower their audiences. These shows reflect the power of women using digital platforms to share insight, spark conversation, and drive change.

Ellie Clogher - Rulu Virtual Ltd and The Society of Virtual Assistants Ireland

About:
Ellie Clogher is an online business strategist, mentor, and co-founder of the Society of Virtual Assistants Ireland. After leaving the legal sector, she launched her own VA business in 2020 and now supports VAs and online service providers worldwide through 1-to-1 mentoring and digital resources, including her podcast Life Virtually.

Reason for Shortlisting:
Through Life Virtually, Ellie turns the realities of running a service-based business into actionable lessons for a global audience of VAs and online professionals. Her episodes tackle pricing, client management, boundaries, and sustainable growth with honesty that listeners credit for increasing their revenue and confidence. With 50+ episodes, steady organic growth across Ireland, the UK, Europe, and the US, and frequent top-podcast rankings, Ellie delivers consistent, high-value business content that resonates far beyond industry buzzwords – earning her place on this year’s shortlist.

Becci McEvoy - Be Heard Socials

About:
Becci is an award-winning social media marketer and international speaker, a mum of two and step-mum of one, and the founder of Be Heard Socials. After 13 years in higher education and charity campaigning, she left a Head of Department role in 2019 and built an award-winning social-media consultancy. Now, Becci specialises in content strategy and organic growth for women-owned businesses.

Reason for Shortlisting:
Becci’s Show Up and Be Heard podcast is built for the reality of women running businesses and families – no assumptions of childcare, full-time hours, or big teams. Each seasonal block (timed to the school calendar) mixes practical strategy with honest, behind-the-scenes stories, giving listeners permission to do business on their own terms. Run entirely solo – from recording to marketing – this podcast proves impact isn’t about size but about real change in real women’s lives, making it a contender for Business Podcast of the Year.

Niki Hutchison - Enjoy Marketing

About:
Niki spent years as a brand strategist in top advertising agencies before striking out on her own. Today, she and her husband John run Enjoy Marketing® – an agency, membership, and suite of online courses and programmes that support service-based business owners. Alongside Enjoy Marketing, she trains for Google, Enterprise Nation, several universities, and small-business communities, and she is proud to serve as a Global Ambassador for Adobe Express.

Reason for Shortlisting:
Niki’s podcast From Overlooked To Fully Booked® earns its finalist spot because it was created to give entrepreneurial women straightforward, actionable marketing guidance that turns expertise into fully booked revenue. Niki’s “no guest pitches” rule means every episode features hand-picked, high-impact business leaders – most of them women – aiding the podcast’s mission of practical, profitable, and woman-centred marketing education.

Lucy Patterson & Tracy Sharp - A Beginner's Guide to Design Thinking

About:
Lucy brings 20+ years as a Design Thinking practitioner, former corporate leader, and founder of Flourish Unlimited. She has guided hundreds of organisations in weaving innovation into strategy and now helps people design businesses and lives they love.

Tracy is a product-design and engineering specialist who has led global projects for two decades. Through her company SharpMinds, she mentors women in design and engineering, addressing hurdles like imposter syndrome and burnout.

Reason for Shortlisting:
Lucy and Tracy are the duo behind A Beginner’s Guide to Design Thinking, sharing a mission to make creative problem-solving fun, practical, and accessible for everyone. Lucy and Tracy exemplify the Digital Women ethos by fusing two decades of design‐thinking know-how with product-design expertise to deliver jargon-free, actionable support that women can use to solve real problems – whether in business, career, or daily life. Constantly iterating on audience feedback, they make innovation approachable, sector-relevant, and pressure-free (to feel like you are having a chat with a friend) – exactly the inclusive, impact-driven leadership this award celebrates.

Aoife O'Brien - Happier at Work

About:
Aoife O’Brien is the founder of Happier at Work, a global movement helping individuals and organisations create thriving, values-aligned workplaces. After 20 years in market research with brands like Coca-Cola and Unilever, she launched the Happier at Work podcast . Aoife uses automation and digital engagement to unite a global community of workplace changemakers.

Reason for Shortlisting:
Aoife’s Happier at Work podcast directly tackles the global crisis of employee disengagement – giving workers a platform to feel seen, valued and empowered, and challenging the status quo of workplace culture. Nearly 150,000 downloads in 117 countries, a flourishing private feed, live shows, and a tech-savvy engagement strategy prove her impact, while milestones such as her first live recording and expanding community highlight her unwavering mission: to create workplaces where everyone can thrive.

Christine Gritmon - Christine Gritmon

About:
Christine is the founder of Christine Gritmon Inc., a personal-branding consultancy that helps professionals “discover, own, and rock out” their online presence. After careers in corporate beauty, graphic design, and journalism, she dove into social media in 2016, first managing it for local businesses and then teaching owners to do it themselves.

Reason for Shortlisting:
Christine and her podcast Let’s Talk About Brand earns its finalist spot for its nimble evolution – from a 2017 Facebook Live series to a community-driven, top-tier podcast – and its clear mission: showing how ordinary professionals become visible, trusted brands. Christine drills beneath polished success stories, asking industry icons and guests questions they’ve never been asked before, then sharing replicable steps and free resources listeners can use immediately.

Claire Waite Brown - Creativity Found

About:

Claire is the creator of Creativity Found and the host of Podcasting 2.0 in Practice. A self-taught podcaster since 2020, Claire juggles producing her shows, running the Creativity Found Collective (where she helps adults to tap into their creativity and artists and crafters to thrive in their creative small businesses), editing illustrated books, and even dancing with a parents’ street-dance crew.

Reason for Shortlisting:

Podcasting 2.0 in Practice turns complex Podcasting 2.0 tech into a clear, module-by-module course with expert guests, homework episodes and live use of features like chapters, transcripts and funding tags. By demystifying discovery, interactivity and monetisation tools for indie creators, it has drawn industry attention. This blend of hands-on education and recognised influence makes the podcast a worthy contender for the award.

The Digital Women Awards are proud to celebrate these extraordinary individuals.