Celebrating Excellence: Finalists for Digital Women Awards - Digital Marketer of the Year

Jun 27

Digital Marketer of The Year 2024

Finalists for Digital Women Awards Digital Marketer of the Year

Digital marketing has become an indispensable tool for businesses worldwide, driving growth and innovation in the modern marketplace. The Digital Women Awards recognise the outstanding contributions of digital marketers who have demonstrated exceptional talent, creativity, and dedication. This year's finalists for the Digital Marketer of the Year category have set new standards in the industry, achieving remarkable results and inspiring their peers. Let's celebrate their achievements and learn what makes them stand out in the digital marketing landscape.

Katie Roberts - Sisters and Seekers

About: Katie Roberts is the Digital Marketing Manager for Sisters and Seekers, one of the UK’s fastest-growing fashion brands. Starting as a Junior Digital Marketing Assistant at 18, Katie advanced rapidly in her career.

Reason for Shortlisting: Katie has driven impressive growth for Sisters and Seekers, increasing advertising revenue by over 1500% and company revenue by 250% year-on-year. Her innovative approach to email marketing has grown their subscriber list by 378.531% in six months, and her effective paid media strategies have turned previously unprofitable channels into significant revenue generators.

Kim Darbyshire - Ginger Agency

About: Kim Darbyshire is the Account Director at Ginger Agency, a boutique agency specialising in the marine industry with an all-female-led team. With over 15 years of experience in various marketing roles, Kim brings a wealth of knowledge to her current position.

Reason for Shortlisting: Kim has fostered a culture of empowerment, creativity, and risk-taking within a traditionally male-dominated sector. Her vision of redefining the digital landscape for the marine industry and offering a flexible working environment for mums has set new standards in digital marketing.

Ishbel Macleod - Hydrogen

About: Ishbel Macleod is the Head of Research and Insights at Hydrogen, a social media agency based in Glasgow. With over 10 years of experience in social media marketing and strategy, Ishbel excels in delivering data-driven insights and recommendations.

Reason for Shortlisting: Ishbel's innovative use of data and analytics has led to the successful development of social media strategies for clients. Her commitment to mentoring and volunteer work, along with her achievements in delivering high-impact projects, showcases her dedication to the field of digital marketing.

Holly Kelly - Anicca Digital

About: Holly Kelly is the Head of Paid Media at Anicca Digital, where she leads a team of six. She has been with the company for over nine years, starting as a graduate on a two-week bootcamp.

Reason for Shortlisting: Holly's efforts to expand her skill set and increase Anicca Digital's exposure have been highly successful. She has developed new systems for personal development and led cross-team digital marketing integration, contributing to the company's recognition as the Large UK Paid Media Agency of the Year 2023.

Meriem Nacer - 4M Digital Consulting Ltd

About: Meriem Nacer is a Performance Marketing Consultant for 4M Digital Consulting with over 13 years of experience in PPC and Paid Social. She is focused on building her business's recognition and actively contributes to the PPC community.

Reason for Shortlisting: Meriem's dedication to growing her business and sharing her expertise through judging for the Global Search Awards and writing blog posts demonstrates her commitment to the digital marketing industry. Her active participation in online communities and continuous learning make her a standout candidate.

Esther Ocampo - IPA Group

About: Esther Ocampo is the owner of IPA Group, a digital marketing agency, and co-host of an award-winning marketing podcast. She helps businesses increase their online visibility through various digital marketing strategies.

Reason for Shortlisting: Esther's resilience in overcoming cancer while continuing to run her business and improve her knowledge of emerging technologies is truly inspiring. Her leadership and dedication to her clients and team have allowed IPA Group to thrive in a challenging environment.

Victoria - North Digital

About: Victoria is the co-founder and owner of North Digital, a digital marketing agency in Yorkshire. She excels in creating digital strategies, paid ads, and data analytics.

Reason for Shortlisting: Victoria has grown North Digital year-on-year, achieving a 20% increase in turnover. Her leadership and expertise in digital marketing have driven measurable growth for her clients, demonstrating her ability to create impactful digital strategies from the get-go.

Marcella Da Silva Monteiro - RocketMill

About: Marcella Da Silva Monteiro is a marketing professional dedicated to creating impactful results through storytelling and long-term brand-building strategies. She is passionate about diversity and inclusion in the industry.

Reason for Shortlisting: Marcella's innovative strategies and compelling storytelling have earned her recognition and awards. As the leader of the ethnicity and religious diversity committee, she strives to make performance marketing accessible to individuals from all backgrounds, bringing diverse perspectives to create winning campaigns.

Laura Faragher - Laura Faragher Marketing

About: Laura Faragher is a paid Facebook and Google advertising specialist with nine years of experience. She specialises in helping home improvement businesses generate more quality leads to grow their business.

Reason for Shortlisting: Laura has consistently achieved ambitious business goals, doubling business revenue and exceeding growth goals yearly. Her data-driven paid ads strategies have significantly impacted her clients' businesses, driving substantial growth and success. Working closely with her clients, Laura works tirelessly and with a no-nonsense approach to deliver high-impact results.

Carolyn Campbell-Baldwin - Fresh Pin Creative

About: Carolyn Campbell-Baldwin is a freelancer who helps business owners use Pinterest to attract more leads and grow their visibility. She started her business while posted abroad as a military spouse.

Reason for Shortlisting: Carolyn offers strategic Pinterest marketing to help clients attract consistent leads without extensive time on social media. Her commitment to providing flexible marketing solutions and continuous learning sets her apart in the digital marketing space.

The finalists for the Digital Women Awards' Digital Marketer of the Year category showcase innovation, resilience, and a commitment to excellence. Their remarkable achievements in driving growth, implementing cutting-edge strategies, and overcoming challenges demonstrate their dedication to the digital marketing landscape. As we celebrate these outstanding professionals, we acknowledge their contributions to shaping the future of digital marketing and inspiring others in the field. Congratulations to all the finalists for their exceptional work and for setting new benchmarks in digital marketing excellence.

The Digital Women Awards are proud to celebrate these extraordinary individuals.