Social Media Managers to Look Out For In 2024

Jun 26

Social Media Manager of The Year 2024

Social media is ever-evolving, demanding agility, creativity, and a deep understanding of both content and audience engagement. As we gear up for the Digital Women Awards, we are excited to present the finalists for the Social Media Manager of the Year category. These talented individuals have demonstrated exceptional skill and innovation in their field, making a significant impact through their strategic use of social media.

1Nicola Webster - NJ Webster Consulting

About Nicola: Nicola Webster, a social media strategist, transitioned from a 14-year career in brand licensing to focus on social media management and strategy. Her unique blend of brand licensing and social media expertise allows her to bring products, services, and businesses to life through strategic social media marketing.

Reason for Shortlisting: Nicola achieved over 100,000 impressions purely through organic social media in just seven days for a major trade event. Her strategic approach led to a 458% increase in engagement, directly correlating to event sales and success, showcasing the power of social media in business growth.

Emma Peries - Digital Mother

About Emma: Emma Peries, a social media and digital marketing consultant and trainer, founded Digital Mother in 2017. With a background as a broadcast journalist, she brings a wealth of experience in content creation and storytelling to her social media strategies.

Reason for Shortlisting: Emma used LinkedIn newsletters to engage IT Naturally’s audience, growing their company page to nearly 3,500 followers and the newsletter to over 1,000 subscribers. Her innovative approach convinced the client to embrace LinkedIn newsletters, resulting in significant engagement and contributing to the company's rapid growth.

Michelle Betts - ByJove Media

About Michelle: Michelle Betts has been running ByJove Media for 15 years, offering social media training, audits, coaching, and consultancy. She has worked with a diverse range of clients, from accountants to medieval knights, providing tailored social media solutions.

Reason for Shortlisting: Michelle's social media training has empowered over 1,000 people. She also developed a strong social media presence for a local event company, resulting in sold-out weekends and thousands of attendees. Her hands-on approach during events, including live content production, showcases her commitment and effectiveness.

Keira Penney - Girls in Marketing

About Keira: Keira Penney is the Head of Creative at Girls in Marketing. With over four years of marketing experience, Keira has significantly elevated Girls in Marketing's social media presence, particularly on LinkedIn.

Reason for Shortlisting: Keira grew Girls in Marketing's LinkedIn followers from 90,000 to 300,000 within two years. She has also propelled the Girls in Marketing Podcast to an impressive audience, showing her ability to create engaging content and drive community growth.

Kate Dyson - Freelance

About Kate: Kate Dyson has recently pivoted her career to focus on social media management and content marketing for women-centric communities. She is passionate about creating accessible content that helps women seek information about their health.

Reason for Shortlisting: Kate's work in breaking taboos and creating digestible, informative content has led to impressive engagement rates. She has effectively used social media to support women's health initiatives, demonstrating her ability to drive meaningful conversations and reach targeted audiences.

Ashley Fauguel - 10 Design

About Ashley: Ashley Fauguel, with over a decade of experience in marketing and communications within the built environment sector, leads the strategic development and implementation of marketing initiatives at 10 Design.

Reason for Shortlisting: Ashley led a full brand refresh following a merger, introduced a thought leadership strategy, and increased LinkedIn engagement by 80%. Her efforts resulted in significant growth in impressions and engagement across the firm's digital channels.

Samantha Tyler - Koala VA

About Samantha: Samantha Tyler is a social media manager, content creator, and coach for therapists. She is passionate about supporting therapists to show up on social media authentically and consistently.

Reason for Shortlisting: Samantha's innovative social media strategies have empowered therapists to grow their practices and reduce mental health stigma. Her dedication to making therapy more accessible through social media is evident in her impactful work and client success stories.

Michelle Ratcliff - Mission Aviation Fellowship

About Michelle: Michelle Ratcliff, newly accredited with the Meta Digital Marketing Associate certificate, works as a social media executive for an NGO and freelances as a social media manager.

Reason for Shortlisting: Michelle's strategic social media efforts have led to significant revenue increases for her clients. Her success with UGC campaigns and high-impact ads demonstrates her ability to deliver results and continuously improve her digital marketing skills.

Michelle Browne - London Borough of Tower Hamlets

About Michelle: Michelle Browne is an award-winning creative marketing strategist with over 12 years of experience across government and non-profit sectors. She specializes in social media, email marketing, and content production.

Reason for Shortlisting: Michelle's innovative shift to vertical video content led to a 182% increase in video views. Her award-winning #TowerHamletsMoments campaign, created with zero budget, achieved over 175,853 organic video views and won "best social media campaign" at the 2023 UnAwards.

Jessica Stettler - Envoy Air (American Airlines Group)

About Jessica: Jessica Stettler, Sr. Social Media Specialist at Envoy Air, has over 10 years of experience in digital marketing. She excels in creating and executing multi-channel strategies to enhance brand image and recruit talent.

Reason for Shortlisting: Jessica's strategic social media initiatives have grown Envoy Air’s niche following to over 135K. Her content has not only boosted the company's recruitment efforts but also earned recognition from industry awards.

Gheed Mekhlif - The Conscious Consultancy

About Gheed: Gheed Mekhlif, with a background in working with brands like LUSH, leads a growing team at The Conscious Consultancy. Her passion for social media and creative approach drives her success.

Reason for Shortlisting: Gheed's innovative and enthusiastic approach to social media has consistently delivered exceptional results for her clients. Her ability to connect with people and drive continuous improvement sets her apart.

Jo O'Neil - Bright Cat Business Solutions

About Jo: Jo O'Neil is the founder of Bright Cat Business Solutions. She offers flexible social media management tailored to clients' needs, ensuring effective and timely solutions.

Reason for Shortlisting: Jo's dedication to client satisfaction and her ability to adapt social media strategies to diverse client needs have garnered high praise and impressive results. Her award-winning approach makes her a deserving finalist.

Raquel Collazo - ACAMS

About Raquel: Raquel Collazo, a global social media marketer with over eight years of experience, specializes in turning complex topics into engaging content. Her work with ACAMS focuses on anti-financial crime compliance.

Reason for Shortlisting: Raquel’s innovative “edutainment” content has significantly grown ACAMS’ social media presence, achieving over 39 million impressions and 1.4 million video views. Her creativity and dedication to making complex topics engaging are commendable.

Katie Wilber - Cotswold Connected

About Katie: Katie Wilber provides stress-free social media management for small and medium businesses across the UK. Her proactive approach ensures clients effectively grow their social media presence.

Reason for Shortlisting: Katie’s work has led to substantial growth for her clients, including viral content that dramatically increased reach and engagement. Her dedication to staying current with trends ensures her clients' success.

These finalists represent excellence in social media management, each bringing unique strengths and achievements to the table. We look forward to celebrating their contributions and success at the Digital Women Awards.

The Digital Women Awards are proud to celebrate these extraordinary individuals.