Content Marketers to Look Out For In 2024

Jun 26

Content Marketer of The Year 2024

Content Marketers to Watch in 2024: Celebrating Excellence at the Digital Women Awards

Content marketing is a field that demands creativity, strategic thinking, and an in-depth understanding of audience engagement. The Digital Women Awards recognises outstanding individuals who have excelled in this area. Here are the finalists for the Content Marketer of the Year category, each demonstrating exceptional skill and innovation in their work.

Ashley Fauguel - 10 Design

About Ashley: A seasoned professional with over a decade of experience in marketing and communications within the built environment sector, Ashley's passion for creativity fuels her approach. She develops authentic, innovative marketing and communications initiatives and believes in close collaboration with senior leadership and business development teams to devise and execute strategies that align with the firm’s vision and values, fostering growth and success.

Reason for Shortlisting: As the strategic lead for 10 Design’s global marketing and communications, Ashley initiated and led a full brand refresh following a merger with SB Architects, creating a unified brand identity. She launched a global internal newsletter to integrate the teams and significantly increased social media engagement, with LinkedIn impressions jumping by 80% and average monthly comments tripling. Ashley also introduced a thought leadership strategy, created a comprehensive global press/media strategy securing 2,010 articles, and launched the "Driving the Narrative: Women in Architecture" podcast to highlight female talent in the industry.

Charelle Griffith - CharelleGriffith.com

About Charelle: Charelle Griffith runs her own marketing consulting and training company, CharelleGriffith.com, and is the founder of PropelHer. She is passionate about marketing, business growth, and helping women build businesses that enable them to live their dream lives. Charelle leverages her extensive marketing skills to support solo, micro, and small business owners.

Reason for Shortlisting: Charelle's blog has generated around 40,000 page views annually and serves as both an awareness tool and a nurturing platform. Her educational content on TikTok, Instagram, and LinkedIn drives sales and builds her brand. Recognised as a LinkedIn Top Voice in January 2024, Charelle has attracted international clients and expanded her business to include speaking engagements at various conferences. Her commitment to professional development and her practical, hands-on approach ensure she provides high-value support to her clients.

Emma York - Fresh Approach Digital

About Emma: Emma York is a social media trainer, mentor, digital marketing specialist, and owner of Fresh Approach Digital. With a background in the leisure marine industry, Emma has helped over 70 organisations in 2024 through mentoring and tailored strategies.

Reason for Shortlisting: Emma has made significant contributions to digital marketing in the UK leisure marine industry. Her tailored strategies and bespoke mentoring have elevated numerous businesses. In 2024 alone, she dedicated 2,100 minutes to mentoring, showcasing her commitment to client success and education.

Kate Dyson - katedyson.com

About Kate: Kate Dyson pivoted her career over the last two years to focus on writing about women's health as a freelance copywriter and content marketer. She is dedicated to creating accessible content that supports women physically and mentally.

Reason for Shortlisting: Kate has effectively used content marketing to address and break taboos in women's health. Her content emails achieve click-through rates between 10% and 28%, generating significant revenue for her clients. Kate's personal mission to empower women through accessible health information, despite battling Stage 4 Endometriosis, demonstrates her dedication and impact.

Katie Roberts - Sisters and Seekers

About Katie: Katie Roberts has rapidly advanced in her career from a Junior Digital Marketing Assistant to the Digital Marketing Manager for Sisters and Seekers. She has driven substantial growth for the fashion brand.

Reason for Shortlisting: Katie increased advertising revenue by over 1500% year on year and boosted email subscribers by 378.531% in six months. Her innovative approach to digital marketing, including targeted paid media strategies and high-impact content, has led to a 250% increase in company revenue year on year. She transformed the company's digital presence, making email marketing their most profitable digital marketing tool, and significantly improved customer engagement and revenue through creative and strategic content.

Kim Darbyshire - Ginger Agency

About Kim: Kim Darbyshire is the Account Director at Ginger Agency, specialising in marketing for the marine industry. With over 15 years of experience, she blends creativity with practical know-how in every campaign.

Reason for Shortlisting: Kim has led an all-female team at Ginger Agency, setting new standards in the marine industry. Her innovative marketing strategies have helped marine companies transition into the digital age, showcasing her leadership and expertise.

Niki May Blane - Big Bee Content

About Niki: Niki May Blane is the founder and creative director of Big Bee Content, a collaborative agency that develops effective content strategies for mission-driven brands.

Reason for Shortlisting: Niki has built a network of expert content producers, supporting clients with high-quality content and unified strategies. Her leadership and project management skills have provided sustainable income for freelancers while delivering exceptional results for clients.

Sym Jaj - Unlimit.com

About Sym: Sym is Unlimit’s powerhouse in content strategy and execution. With a rich writing background and a drive for diversifying content and creative expression, she quickly rose to head of content within a year of joining Unlimit.

Reason for Shortlisting: Sym launched a YouTube series called ‘Unlimit’ed Access: Female Voices and another series called Journey to Success, celebrating professional journeys and offering advice to future generations. She also created multi-channel content, including blogs, guides, videos, and social media posts, with creative references to pop culture. Sym’s work has significantly increased engagement across platforms, making content relatable and impactful while promoting social causes such as gender equality.

These finalists exemplify excellence in content marketing, each bringing unique strengths and achievements to the table. We look forward to celebrating their contributions and success at the Digital Women Awards.

The Digital Women Awards are proud to celebrate these extraordinary individuals.