Celebrating the Content Marketer of the Year Finalists

Jun 16

Content Marketer of the Year Finalists 2025

In 2025, content marketing calls for equal parts creativity, data-driven insight, and constant reinvention. This award honours the women who turn those demands into standout campaigns – capturing audience attention, sparking conversation, and delivering measurable impact. Meet the finalists whose storytelling, strategy, and innovation set the benchmark for content marketing this year.

Angela Talbot - Webster First Federal Credit Union

About:
Angela is the Content Marketing Manager for a billion-dollar credit union, running social media, SEO blog content, email and print ads, online reviews, and intranet comms. A Communications graduate now headed to America’s Credit Unions’ Management & Leadership Institute, she’s recognised in-house as the go-to expert for copy, design, and strategy.

Reason for Shortlisting:
In a three-person team at a billion-dollar credit union, Angela helped transform the brand’s content performance: in the past 12 months she boosted organic website impressions by 845%, clicks by 324%, while designing 200+ social graphics, 150+ print and digital ads, and publishing 50 SEO-driven blog posts. Angela’s data-backed creativity, relentless output, and measurable impact qualified her as a finalist for this award.

Sym Jaj - Unlimit

About:
Sym is Head of Content at Unlimit, where she masterminds global content strategy, brand storytelling, and the company’s internal comms programme. Backed by six years of writing across marketing, hospitality, legal, and financial-services sectors, she delivers everything from thought-leadership whitepapers to pop-culture-savvy social posts. Sym also champions future talent through two YouTube series: Unlimit’ed Access: Female Voices, spotlighting women’s career journeys, and Journey to Success, where senior leaders share lessons for the next generation.

Reason for Shortlisting:
Sym has turned Unlimit’s content engine into a growth and reputation machine. She lifted blog traffic 135%, generated many qualified leads from new whitepapers, launched the firm’s first internal comms programme for 700 staff, and her pop-culture-meets-fintech posts hit 1.5 million views. By blending data-driven results with inclusive storytelling – spotlighting women of colour, scientists, game developers, and more – Sym has redefined content marketing at Unlimit.

Emma Youell - Emma Youell Design Ltd

About:
Emma is an animator and video editor specialising in financial services content. After a decade in in-house creative teams, she went freelance in 2022 and launched her own studio in March 2024. Emma produces campaign visuals for airport digital screens, event graphics, infographics, and social media videos for clients such as the Bank of England, KPMG, and Vanguard..

Reason for Shortlisting:
Since going freelance in late 2022 and incorporating in March 2024, Emma has doubled her workload, hired her first full-time employee, and secured projects with four new (including international) clients in a single month. Emma recently won first prize in The Kent Foundation’s business pitch competition, earning funding for digital paid advertising to scale brand awareness and diversify her client base. Profitable and committed to mentoring the next generation of creatives, she embodies the innovation and impact that defines the finalists for this award.

Paola Zapata Gonzalez - John Deere

About:
Paola is the E-commerce Marketing Design Lead behind the visuals on John Deere’s online retail platform. By day she bridges UX, development, dealers, and business stakeholders; by night she’s completing the final year of her Advertising bachelor’s degree (graduating August 2025). A foundation in computer engineering fuels her data-savvy approach, while freelance projects and a Disney-focused TikTok feed keep her creativity sharp.

Reason for Shortlisting:
As the sole designer for John Deere’s new e-commerce platform, Paola has turned system constraints into creative wins: she devised work-arounds that kept shoppers engaged and helped drive a 22% year-over-year sales lift. During the 2024 holiday rush alone, she produced more than 150 print and digital assets – emails, site banners, landing pages, and collateral – while simultaneously training teammates on the CMS and promotions engine. Her ability to champion the customer voice, innovate under technical limits, and deliver measurable revenue impact makes her a standout contender for this award.

The Digital Women Awards are proud to celebrate these extraordinary individuals.