SEO Practitioner of the Year Finalists

Jun 28

SEO Practitioner of The Year 2024

We are excited to introduce the finalists for the SEO Practitioner of the Year category. These individuals have demonstrated exceptional skills and dedication in the field of Search Engine Optimization (SEO), contributing significantly to their clients and organisations. Below are the finalists along with their contributions and reasons for their shortlisting.

Lily Dedman - Assembly Global

About: Lily Dedman is an SEO Manager at Assembly Global, managing SEO accounts for major clients in the household electrical industry and a luxury jeans brand. She has been in the SEO industry for five years.

Reason for Shortlisting: Lily has achieved remarkable results in her current role, including a 72% year-over-year increase in site traffic and a 70.3% increase in revenue. She has conducted thorough keyword research, competitor mapping, and developed effective content strategies. Her ability to train junior team members and handle complex technical tasks showcases her expertise and leadership in SEO.

Kelly Sheppard - Sleeping Giant Media

About: Kelly Sheppard is a Senior Technical SEO Lead at Sleeping Giant Media, specializing in entities and structured data. With a background in general IT and a passion for SEO that began in 2008, Kelly has become an expert in her field.

Reason for Shortlisting: Kelly has a passion for training and sharing her knowledge. She has delivered various workshops on technical SEO, Core Web Vitals, website security, and more. She is currently writing a book on structured data for beginners and has contributed to an ebook for OnCrawl. Kelly has spoken at the London Business Show and is scheduled to speak at Brighton SEO about entities and structured data. Her willingness to help and train others highlights her dedication to the field of SEO.

Morena Fiore - Kirbys of London

About: Morena Fiore runs a digital agency in North London, creating WordPress websites and providing SEO services for small businesses. Web development has been her passion since her teenage years, and it is now her main job, bringing her immense happiness.

Reason for Shortlisting: Morena has implemented digital transformations for various clients, including a declutterer, a jewellery maker, and an acupuncturist. She has helped clients transition from outdated websites or manual processes to modern, SEO-optimised websites. Her work includes helping a construction company, a communication coach, and a wedding photographer navigate the world of SEO, teaching them the best practices and enhancing their online presence.

Sarah Jane Vincent - Sarah Jane Vincent

About: Sarah Jane Vincent is a renowned SEO expert and digital marketing consultant in Ireland, with over 15 years of experience. She is the founder of Digital Picnic, Ireland’s leading digital and social media marketing conference event.

Reason for Shortlisting: Sarah Jane is known for her data-driven approach and her ability to turn clients' efforts into revenue. Despite personal challenges, she has continued to provide exceptional SEO services, helping clients achieve significant increases in brand visibility, website traffic, leads, and sales. Her clients' testimonials speak to her dedication and effectiveness, making her a strong contender for this award.

Kathryn Bevan - Sleeping Giant Media

About: Kathryn Bevan is the Head of SEO at Sleeping Giant Media, overseeing a team of 10 SEO specialists. With 11 years of experience, she leads and coaches other senior SEO specialists and delivers complex technical SEO strategies.

Reason for Shortlisting: Kathryn has been building external thought leadership in the SEO industry, speaking at BrightonSEO and participating in various podcasts and interviews. She plays a crucial role in maintaining and growing SEO services at her agency, contributing to the retention and extension of major clients. Her dedication to the SEO community and her leadership skills make her a standout candidate for this award.

These finalists have shown exceptional dedication and expertise in the field of SEO, making significant contributions to their clients and organisations. We look forward to celebrating their achievements and contributions at the upcoming awards ceremony. Stay tuned to find out who will be crowned the SEO Practitioner of the Year!

The Digital Women Awards are proud to celebrate these extraordinary individuals.