Celebrating the Website Designer of the Year Finalists

Jun 23

Website Designer of the Year Finalists 2025

From slick user journeys to eye-catching visuals, these webiste designers have helped businesses of every size shine online. Here are the creatives who turned lines of code into serious results and are therefore shortlisted for Digital Women’s Website Designer of the Year:

Heather Hulbert - Heather Hulbert Designs

About:
Heather is a branding and website designer who helps busy entrepreneurs show up confidently with their brand, create visually consistent content and bring in more leads and revenue. With 25 years in graphic design – 13 of those steeped in email marketing, UX, and web work – she blends pen-and-paper brand sketches with the tech know-how to turn polished UI layouts into the live sites her clients rely on. According to Heather, beautiful design is only half the story; if the site doesn’t deliver a smooth user experience and steady stream of leads, it’s not worth the digital paper the code is written on.

Reason for Shortlisting:
Heather takes the stress and overwhelm out of the tech, turning DIY-tangled WordPress sites into brands their owners are proud to show off. Drawing on her design background and a UX mindset, she builds user-friendly, accessible sites and cheers on the mostly 40- and 50-something women who’ve swapped corporate life for passion projects. Beyond client work, she co-runs the annual Children’s Mental Health Matters Summit – designing all the marketing, managing the tech and, after moving the event to a custom site, lifting attendance by 1660%.

Sasha Mitchell - Chell Web & Design

About:
Sasha is the founder of Chell Web & Design, a studio that blends graphic design, website design-and-build, and visual communication into one holistic service. A BA (Hons) in Graphic Design, followed by an MA, armed her not only with sharp creative skills but also the business acumen to turn a freelance side-hustle into a thriving company. Sasha’s philosophy is simple: a digital presence must work as hard as it looks good – driving engagement, functionality and growth for brands of every size.

Reason for Shortlisting:
Since turning her freelancing side-hustle into Chell Web & Design, Sasha she has taken the studio from several monthly maintenance clients and a few websites to caring for numerous retainer clients and launching new builds every month. Most new work now comes by referral – proof of client satisfaction – and Sasha still finds time to offer discounted projects to non-profits, back local community initiatives, and keep the studio’s environmental footprint light.

Lisa Rees - Wonderful World of Websites

About:
Lisa is a web designer whose business was born from a happy accident. In 2007 she started a girls’ party ideas blog; within a year it was pulling 40,000 visits a month. It led to her first paid project in 2015 when someone asked if she could build their site, and the referrals have continued. Today Lisa offers website creation, tech support, training and digital strategy with one goal: take the stress out of tech so clients get sites that are fun, functional and unmistakably theirs.

Reason for Shortlisting:
Lisa never set out to run a web design business, yet the favours she did for fellow women entrepreneurs have snowballed into a word-of-mouth studio that’s now helped more than 500 women get confident online. She teaches budget DIY builds, handles strategy-led redesigns, and offers ongoing tech support, all while mentoring new designers and giving neurodivergent women paid opportunities in tech.

Katie Caldwell - Geek Boutique Design

About:
Katie runs a graphic design and web design studio that has created beautiful, considered brands and powerfully effective websites for hundreds of clients worldwide. Fiercely passionate about small businesses she pairs confidence-boosting strategy with standout visuals to help founders step out boldly and grow.

Reason for Shortlisting:
Katie fuses brand psychology with cutting-edge web design, producing effective sites on WordPress, Shopify, Squarespace or Wix and backing them with sharp coding skills. Graphic identity and web builds now go hand-in-hand – she creates the brand, then turns it into a high-converting site – so clients get a digital ecosystem tailored to their goals. Recent work includes a coaching platform with a full LMS, and florist rebrand that swapped a tired template for beautiful, bespoke illustrations. Katie’s results-driven approach, her commitment to empowering small businesses, and a portfolio that spans ads, brochures, even a children’s book illustration, put her name on the shortlist.

The Digital Women Awards are proud to celebrate these extraordinary individuals.